This edited collection brings together a collaboration of sport and health scholars and practitioners to evaluate current topics in sport and health communication with the aim to provide a holistic resource for scholars interested working at the intersection of these fields.
The book that reveals how today's most successful leaders turn vision into reality-featuring original interviews and profiles with Jeff Bezos, Bill Gates, Mark Zuckerberg, Steve Jobs, Reed Hastings, Brian Chesky, Mike Lawrie and Mark Pincus
Most organizations today are driven by a "soft" approach to leadership, using democratic methods such as consensus, negotiation and compromise. The problem is, it doesn't work. The most radically successful companies are the ones that defy group think and break the mold, whose leaders epitomize mandate driven leadership to create or redefine entire industries: Jeff Bezos of Amazon, Steve Jobs of Apple, Mark Zuckerberg of Facebook, Reed Hastings of Netflix, Brian Chesky of AirBnb, Mike Lawrie of DXC Technology, Mark Pincus of Zynga and Bill Gates of Microsoft. Think about it; the winners in today's digital economy are the disrupters. And their groundbreaking success is showing.
This is no ordinary business book. It's a uniquely personal approach to leadership, one that will shatter your preconceptions about innovation and alter the way you think about leading. The first part of the book explains the basic principles and philosophy of mandate driven leadership, using creative disruption and sheer willpower to implement a vision and strategy. The second part shows mandate driven leadership in action; featuring many original, first-hand interviews with legendary leaders who exemplify the compelling leadership qualities that have made Apple, Microsoft, Facebook and other industry giants so influential-and so successful. This is how strong leaders turn a vision into reality. This is how leaders like you can learn from the greatest minds of our time-to forge your own unique path to the future.